Nike's marathon idea of a campaign may have fallen just short of its ambitious goal but is still marketing gold | Taylor Herring
Mark Remy on Twitter: "Very cool! #running #breaking2 #runchat #marathon #shoes https://t.co/KJVRffyJhO" / Twitter
How Nike attempted Breaking2
Nike #Breaking2 - Twitter Auto Response Instant Reply Bot | IC Group
Scenes From the Nike Breaking2 Test Run | Runner's World
Nike Breaking2 - Yurts for Rent in Biassono
Airbnb on Twitter: "Witness sporting history. Win a #NightAt @Nike's Breaking2–– the ultimate running experience. Enter now: https://t.co/xeQpWWhyeN https://t.co/lPV0CJmACV" / Twitter
Hadelibi☝♡ on Twitter: "#Nike #Breaking2: Nothing is impossible -TADESE #Eritrea, KIPCHOGE #Kenya & DESISA #Ethiopia https://t.co/poQPC1Li6O https://t.co/iz48RtEVF4" / Twitter
Nike is livestreaming an attempt to run a sub-2 hour marathon | Engadget
3 Business Lessons from NIKE Breaking2: 2) Marketing & Communication
Kipchoge misses sub two-hour marathon by 26 seconds as Nike's Breaking2 almost makes it
Nike #Breaking2 - Twitter Auto Response Instant Reply Bot | IC Group
Is Nike's 'Breaking2' marathon bid more than a marketing stunt?
Nike on Twitter: "@BiGraphic Eliud Kipchoge - 2:00:25 The barrier just got that much closer. #Breaking2 #justdoit https://t.co/7oXHGl9XkT" / Twitter
Nike's Breaking2 Narrowly Misses the 2-Hour Marathon Mark
Eliud Kipchoge puts on extraordinary show, runs fastest marathon in history - Canadian Running Magazine
Nike #Breaking2 - Twitter Auto Response Instant Reply Bot | IC Group
Breaking2 — Activation Ideas
Nike's Breaking2 initiative was a crazy physical achievement and a brilliant marketing campaign | TechCrunch